Old Navy & PMG
Creative Strategy | Digital Production | Paid Social Creative | Programmatic Display | Campaign Execution | Cross-Channel Creative
Driving Scalable Digital Creative for a Fast-Paced Retail Giant:
As Art Director for Digital Production at PMG, I led the execution of high-volume, multi-channel creative for Old Navy’s national campaigns. Our team delivered full-funnel digital assets—from homepage takeovers to paid social and programmatic display—designed to engage audiences, drive conversions, and seamlessly integrate with media strategy.
The Challenge:
Old Navy’s digital campaigns required a massive volume of creative assets across multiple channels—homepage takeovers, paid social, programmatic display, PPC, and brand partnerships. With frequent promotions, seasonal shifts, and high-paced retail demands, creative needed to be delivered quickly, aligned with media strategy, and optimized for performance across every platform. The challenge was producing dynamic, on-brand assets at scale while ensuring they remained engaging, effective, and adaptable for diverse placements.
Our Solution at PMG:
At PMG, we provided full-channel creative support, working in close collaboration with media, programmatic, paid social, and brand partnership teams to ensure every campaign was strategically integrated. Our team developed a streamlined digital production workflow that allowed us to create, iterate, and deploy assets with speed and precision. We built flexible creative frameworks that maintained consistency while adapting to the nuances of each platform—whether that was high-impact homepage takeovers, dynamic social ad variations, or display formats tailored for performance optimization.
Through data-driven design and media alignment, we optimized creative for audience engagement and conversion, ensuring that Old Navy’s campaigns were not only visually compelling but also tactically effective in meeting business objectives. From major seasonal pushes to time-sensitive promotional rollouts, we executed fast-turn, high-performance digital creative that supported Old Navy’s ever-evolving marketing needs.
My Role: Art Direction, Creative Strategy, Graphic Design, Client Services
As the Art Director for Digital Production, I led the creative execution of these large-scale campaigns, ensuring that every asset aligned with Old Navy’s brand standards while meeting the functional demands of paid media, programmatic advertising, and e-commerce platforms. I collaborated closely with cross-functional teams to translate strategy into scalable, high-quality creative solutions, maintaining efficiency without sacrificing impact. My role involved overseeing design workflows, managing rapid production cycles, and ensuring that all digital assets were both brand-consistent and performance-driven.
This experience reinforced my ability to execute at scale, align creative with media objectives, and lead high-volume digital production in a fast-paced retail environment. Through strategic collaboration and creative problem-solving, our team delivered campaigns that drove engagement, optimized performance, and brought Old Navy’s brand to life across the digital landscape.
© PMG Advertising Agency - Work done while at PMG