Very good at these things, promise.

So smart. Great taste. Will absolutely think outside of the box. What is a box even? Give me a solid budget, and I’ll knock your socks off. But even on a shoestring, I know how to make a brand feel bigger, sharper, and unmissable. I take ideas from concept to execution, directing designers, photographers, videographers, and content creators to deliver work that actually stands out. Sometimes I even keep my head above water while doing it. Go me.

A brand is more than its visual beauty. It’s how it speaks, how it moves, and how people experience it at every level. I develop positioning, messaging, and visual identity systems that make brands feel natural and unmistakable wherever they show up. I tell their story and dig into what their target audience wants. From big-picture strategy to full-scale execution, I ensure the brand stays consistent across campaigns, content, packaging, and digital. It all works together to create something that connects, builds trust, and stands the test of time. And OMG, it’s so fun.

I make things look good, feel right, and work hard. From branding to packaging to digital, I guide the big creative vision while sweating every detail. If it’s got visuals, I’m making sure they hit the mark—clean, sharp, and always with a little bit of personality.

Oh, I also got a BFA in this skill. Still paying for it, literally.

Creative work is only as good as the team behind it. I manage designers, photographers, videographers, and content creators, making sure they have the direction and support to do their best work.

As a seasoned designer, I take a hands-on approach to mentoring junior and mid-level designers, helping them refine their skills, sharpen their instincts, and find what excites them. Watching them grow is one of my favorite things—and let’s be real, they usually end up more talented than me.

I keep projects moving, make sure everyone is aligned, and somehow keep the chaos to a minimum. Unless it’s a situation where that’s boring. Then we get messy.

Good content grabs attention. Great content builds something bigger. I concept and direct photo, video, and social content that feels fun, resonates with the right audience, and actually gets results. Whether it’s scroll-stopping social, a full brand campaign, or a video that makes people feel something, I love figuring out how to make it work.

My last boss called it “shiny object syndrome” but I just call it bouncing around great ideas. They’re best when shared, and I’m not afraid to be the one blurting out every possibility lurking in the corners.

I know how to bring creatives, strategists, and clients together to create something stronger than any one person could do alone. I listen, lead, and push for the boldest, smartest, most interesting solution. The goal is always the same—great ideas, executed at the highest level possible.