Tim Love Restaurant Group
In 2024, 6th Ave Storytelling and Account Director, Sage Randall, led the social media strategy for restauranteur Tim Love’s empire, growing the audience, increasing engagement, and ensuring content wasn’t just seen; you could taste it.
The Results:
Grew Total Audience to 21, 483 (+3.28% YoY) – Through strategic content planning and organic social strategy, influencer partnerships, and engagement-driven campaigns, we kept the momentum rolling across all platforms.
Drove 204,162 Total Engagements – Crafted social strategies that got people talking, sharing, and showing up.
Reached 5.1M People – Leveraged a mix of organic and influencer-led content to extend brand awareness and drive traffic.
Generated 2.3M Video Views – Focused on high-performing formats like TikTok, Instagram Reels, and Facebook Videos, with standout content from White Elephant Saloon, Woodshed, and Hotel Otto.
My Role:
As the 6th Ave Storytelling team’s Creative Director, my role was to ensure every piece of content—from video campaigns to still photography—felt fresh, relevant, and aligned with the brand’s voice. I worked closely with photographers, videographers, editors, and account managers to develop content strategies that resonated with the brand’s audience while staying on top of the latest social media trends.
I led the concepting process, developing content ideas, shot lists, and sourcing models to bring the vision to life. On set, I provided creative direction, ensuring that each shot captured the right energy, storytelling, and aesthetic. After production, I worked with the editing team to refine pacing, transitions, typography, and sound design, making sure every piece was optimized for engagement and platform-specific performance.
From high-energy social media campaigns to ongoing brand content, I ensured that every visual, every edit, and every post worked together to tell a compelling brand story and drive meaningful engagement.
Lead Videographer: Elijah Bernal
Lead Photographer: Emily Wyatt
© 6th Ave Storytelling - Work done while at 6th Ave