The ADHD MD
Full Brand Identity | Logo Design | Photo Identity
Dr. Carolyn Lentzch-Parcells is a physician, speaker, educator, and consultant specializing in ADHD. As the founder of Our Place Clinic and a neurodivergent mom and entrepreneur, she wanted to build a personal brand that reflected both her expertise and lived experience. She came to us to develop her brand identity, messaging, and photography to support the launch of her speaking and educational services.
The Challenge:
Dr. Parcells needed a cohesive personal brand that positioned her as a trusted authority in ADHD education while remaining approachable and authentic. Her brand had to balance medical credibility with personal relatability, speaking to both professionals and individuals navigating ADHD. She also needed professional branding photography that felt engaging, confident, and reflective of her personality.
The Solution:
We developed a comprehensive brand identity, including logo design, typography, color palette, and brand messaging, to establish her as The ADHD MD. The branding reflects expertise, warmth, and energy, creating a space that feels both professional and personal.
My Role: Creative Director
Graphic Designer: Trisha Lim
Photographer: Nate Goins, Andre Pascal
As Creative Director, I led the brand identity development, messaging strategy, and photography direction. I worked closely with our team to ensure that every aspect of her brand—from visuals to language—felt aligned, authentic, and ready for growth.
For brand photography, we directed a shoot that captured her as a speaker and educator, ensuring her visuals matched the tone of her brand. The final result is a versatile, polished brand system that supports her speaking engagements, consulting work, and educational outreach, helping her connect with her audience in a meaningful way.
© 6th Ave Storytelling - Work done while at 6th Ave