6th Ave Internal Marketing

6th Ave Storytelling and sister company 6th Ave Homes were both in need of a marketing push, but with little to no ad spend available. We focused our efforts on social where our audience showed up the most, and batched months worth of organic social content for both companies within days. The uptick in reach and engagement was monumental.

6th Ave Storytelling:

A strategic content refresh led to a +258.2% increase in total engagement, transforming audience interaction. Likes surged by +289.1%, while saves jumped +184.6%, proving the content was resonating far beyond the initial scroll.

The biggest shift? Comments skyrocketed by +5,550%, sparking real conversations and deeper connections. Shares increased by +194.1%, expanding reach, and direct messages rose by +30.8%, turning passive viewers into engaged followers. With a stronger, more dynamic content approach, the numbers spoke for themselves.

6th Ave Homes:

The refreshed content strategy for Homes delivered a +71.7% increase in total engagement, proving the power of intentional storytelling. Likes grew by +66.4%, while saves doubled with a +100% increase, signaling that the content was both compelling and valuable. Comments surged by +446.7%, driving conversations and community engagement, while shares rose by +34.9%, extending the brand’s reach.

Most importantly, direct messages increased by +80%, generating new leads and real business impact. The numbers reflected more than just growth—they showed a deeper connection with the audience.