Go Early, Go Forward Tarrant County
Rev Partnership partnered with us at 6th Ave Storytelling to launch Go Early, Go Forward Tarrant County, a campaign designed to increase awareness and provide resources for parents and caregivers seeking early learning opportunities in all Tarrant County school districts. Through a custom-built website & search tool, digital campaigns, and strategic content creation, we created a streamlined way for families to find the right educational opportunities for their children.
Custom Web Tool – “Find My School” search tool allowed parents to easily locate early learning programs in their district. With over 9,341 searches completed, this tool became a vital resource. Built in partnership with Level Up Digital Advertising.
Comprehensive Resource Hub – Free, downloadable guides and resources were curated for parents to access and use at home, making early learning information clear, accessible, and actionable.
We created:
Targeted Ad & Social Media Campaigns – Ran high-performing Meta and Google PPC campaigns, driving 773K+ paid impressions, 19K+ clicks, and 3,700+ direct conversions from parents actively searching for early learning programs.
SEO & Organic Growth Strategy – Created an SEO-driven content plan to support ongoing engagement and provide evergreen resources for families well beyond the campaign’s initial run.
Analytics & District Engagement – Team attended meetings and town halls with Tarrant County School District Representatives, providing detailed reports on campaign performance, engagement trends, and conversion analytics to ensure continued success.
Community-Focused Marketing – Developed Spanish-language materials, localized content, and messaging tailored to the diverse families of Tarrant County, ensuring that the campaign resonated across different communities.
Storytelling Through Content & Photography – Conduced interviews with teachers, superintendents, students, parents, and community leaders like Opal Lee to highlight the impact of early learning in Tarrant County. Captured authentic photography and video content to bring real stories to life and connect with families on a deeper level.
© 6th Ave Storytelling - Work done while at 6th Ave