Our Place
Full Brand Identity | Logo Design | Photo Identity
Our Place is a clinic dedicated to adolescent and young adult health, taking a holistic, 360-degree approach to wellness. Led by Dr. Carolyn Lentzsch Parcells, their team of pediatricians, therapists, nutritionists, dietitians, and counselors provides young people with the tools to thrive physically and mentally in a welcoming, supportive environment.
The Challenge:
Our Place needed a brand refresh that modernized their identity while preserving its essence. Their location icon with a heart and sunrays represented their role as a home base for young patients, but the overall branding lacked cohesion. They needed a stronger visual identity that felt professional yet warm, and photography that captured their compassionate, person-first care while maintaining a clean, modern aesthetic.
The Solution:
We updated the brand identity, refining the logo while keeping its core symbolism. The new visual system balances bright, welcoming colors with a fun, yet professional feel. The refreshed branding ensures consistency across all touchpoints, resonating with young patients and their families.
As Creative Director, I led the brand refresh, working closely with our graphic designer to establish the visual direction and mood boards that shaped the identity. I also collaborated with our photographer to execute the photo identity and direction, ensuring every shot aligned with the brand’s mission and aesthetic. From logo refinement to photography coordination, the final result is a brand that feels modern, welcoming, and truly reflective of the holistic care Our Place provides.
My Role: Creative Director
Graphic Designer: Hannah Giron
Photographer: Nate Goins, stock
Capturing the Warmth and People of Our Place
To align with the new brand identity, we developed a photo identity system that highlights the people behind Our Place. The shoot featured multiple color backgrounds to bring energy and warmth while keeping the focus on the providers. I sourced the location and props, ensuring a clean, portrait-driven look with pops of color to match the branding. The shoot involved coordinating over 30 doctors and providers across a studio session and an in-office shoot, capturing authentic moments that reflect the clinic’s compassionate approach.
© 6th Ave Storytelling - Work done while at 6th Ave