Patsy Wesson Jewelry
Brand Identity | Logo Design | Photo Identity
Patsy Wesson needed a brand identity that matched the luxury and artistry of her jewelry while keeping the playfulness of her signature. Her previous logo—a handwritten signature—lacked clarity, so we designed a modern, minimal wordmark that felt both high-end and approachable.
The Challenge:
The brand needed a refined wordmark and logo system that balanced sophistication with personality. Patsy wanted to keep elements of her signature while creating something clean, legible, and versatile for packaging, marketing, and digital use. Her jewelry photography also needed a refresh to match the elevated branding.
The Solution:
We created a stair-step wordmark with varying letter heights, bringing a sense of movement while keeping it sleek and modern. A refined “W” submark and subtle signature details nod to her original branding, adding a personal touch.
My Role: Creative Director, Brand Designer
Photographer: Nate Goins
As Creative Director, I led the brand identity and logo design, shaping a minimal yet distinctive look. I also coordinated and directed the photo shoot, ensuring every visual detail aligned with Patsy’s vision. The result is a brand that feels refined, personal, and effortlessly elevated.
For the photo identity, I styled and directed a product and model shoot, ensuring the imagery felt polished yet natural. Clean compositions and thoughtful styling highlighted the craftsmanship of each piece while keeping the brand’s warmth intact.
© 6th Ave Storytelling - Work done while at 6th Ave