Everything as a Service: EaaS
Full Brand Identity | Logo Design | Photo Identity
When a husband-and-wife duo set out to disrupt the buttoned-up B2B scene, they needed a brand as bold and dynamic as they are. The goal was to ditch the corporate sameness and lean into their vibrant personalities and relationship-driven approach.
The Challenge:
The clients wanted a brand that stood out and felt fun but had no clear creative vision beyond that. They were still refining their service offerings and narrowing their niche, which made it difficult to land on a design direction that fully captured where they were headed. The solution was to focus on their personalities and create a visual identity that felt like an extension of who they are.
The Solution:
To give them a starting point, we created three distinct creative directions through mood boards, allowing them to visualize different brand identities. Once they had options to react to, they became fully engaged in the process, even collaborating with photoshoot styling and wardrobe.
We delivered a retro-inspired brand identity bursting with fearless energy—punchy typography, vibrant colors, and playful visuals. We also produced and directed a studio photoshoot, making their brand as unforgettable as their ideas and personalities.
Primary Role: Creative Director
Graphic Designer: Hannah Giron
Photographer: Nate Goins
Running point on creative direction and translating the client’s nebulous wishes, my role was to successfully shape the project's vision and ensure a polished, standout B2B brand. I worked hands-on in brand design, art direction, photoshoot production, and creative direction, setting the tone and collaborating closely with the client, designer, and photographer to bring the brand to life.
I sourced the photoshoot location, developed the shot list, and worked on set to ensure the visuals aligned with the creative direction. In post-production, I refined the edits to maintain a cohesive look across photography and design. Every element of the identity was built to support the client’s evolving business while standing out in the crowded B2B space.
The result was a bold, personality-driven brand that set the client up for success and sparked connections with their ideal clientele.
© 6th Ave Storytelling - Work done while at 6th Ave